Jennifer Norman, Founder of The Human Beauty Movement

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A glimpse behind the curtain of selling beauty by the decade.

Beauty Marketing, Y2K Style

When I started working in the beauty business, it was around the year 2000. At that time, it was understood that beauty’s ideal age was 25 years old. If a model was younger, she was made up to look older, about 25. If a person reading the magazine was older, then she wanted to look like she was 25. At 25, a person was fertile, skin was plump, there was a confidence of moving past the teen years, but not a desperation associated with the notion of turning 30. At 25, chances are you didn’t have graying roots or nasolabial…

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This is Jaleesa

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Jennifer Norman

Jennifer Norman is the Founder of The Human Beauty Movement and Humanist Beauty. She is also an award-winning author of SuperCaptainBraveMan children’s books.

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